It is now official that Avion will be an official partner of Rally Sweden. Among other things, this partnership includes an exclusive offer for rally attendees—holders of Rally Sweden 2026 rally passes will receive a 20 percent discount on any item at select stores in Avion Shopping.
“Avion is a natural gathering place in Umeå, and it’s especially exciting that we can now enhance the experience for our visitors who purchase rally passes. I see this partnership as a clear win-win,” says Mikael Jonsson, Partner Manager at Rally Sweden.
Since its opening in 2016, Avion Shopping has evolved into a major shopping and entertainment destination with a wide range of stores, restaurants, and services. In 2025, revenue is projected to reach approximately 1.4 billion kronor, while the shopping center continues to expand with a new 12,000-square-meter addition.
“The partnership with Rally Sweden is fully in line with our strategy of collaborating with strong players who drive both visitor numbers and the overall experience. Together, we create added value for our customers and strengthen retail in the region,” says Mia Eskilsson, center manager at Avion Shopping.